Growth Strategies Case Study

Hang Seng Bank in China: The Growth Strategies

OR

Abstract:
The Hang Seng Bank, a part of the HSBC group, is one of the largest banks in Hong Kong. Hang Seng forayed into the Chinese market during the mid-1980s by opening up a representative office in Shenzhen. It began to expand its operations in China from the late-1990s after the Chinese government relaxed regulations pertaining to the entry of foreign financial institutions in China. By 2004, Hang Seng had branches in Shanghai, Fuzhou, Guangzhou and Nanjing.

Pedagogical Objectives:

• To discuss the expansion strategies implemented by the Hang Seng Bank to establish itself in China before the Chinese banking sector is opened up in 2006 as per the World Trade Organisation norms.

Keywords : Hang Seng Bank; Market Entry Strategies Case Study; Hang Seng Bank's expansion in China; HSBC; Banking industry in China; HSBCs major stake acquisition in Hang Seng; Hang Seng Bank; Cost to Income Ratio; How Chinese banking industry has been opened up; History of Hang Seng Bank; Financial services of Hang Seng Bank

Contents : 
Chinese Banking Industry: FDI Regulations
HANG SENG BANK: THE CHINESE FUTURE
HSBC Acquires Majority Shareholding in Hang Seng
Hang Seng Bank: Cost to Income Ratio
How Chinese Banking Industry has been Opened Up
Hang Seng Bank: Major Milestones
Mainland Branch Personal Financial Services at a Glance